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Episode 44 | The Blue Economy of the Future

Jan Jongert of Superuse Studios shares experiences in designing new forms of ecology within the city.

SOCIAL DESIGN INSIGHTS
Episode 44 | The Blue Economy of the Future
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About Superuse Studios
Rotterdam based Superuse Studios has been at the leading edge of ecological thought and sustainability for several decades. Their work pioneers ideas around moving beyond the “green economy” to a new “blue” economy; where commercial enterprise is organized according to ecological principles and the waste stream of one business becomes the source of raw materials for another. By creating these ecological chains of activity, Superuse encourages a new way of thinking about business, urbanity and ecology.

Superuse’s attention focuses on waste with no obvious secondary purpose or easy means of recycling. One of their most visible projects involved windmill blades—objects so large and heavy that they defied efficient recycling. Superuse was able to repurpose them as playground equipment and they do quite well.

Superuse Studios is a Curry Stone Foundation Social Design Circle Honoree. Read more about it here.

Credits

Social Design Insights would like to thank all those who make our weekly show possible: Baruch Zeichner, our sound engineer, Donna Read, for producing our video content, and Taryn Turner, Director of the Curry Stone Foundation, for pulling everything together.