One of D-Rev’s most celebrated products – the Brilliance Jaundice lamp – grew out of an investigation into why jaundice is often under-treated in developing countries. Treatment for newborns is simple; a dose of phototherapy under blue light. However, D-Rev found that 95% of all phototherapy devices evaluated in India and Nigeria did not meet American Academy of Pediatrics standards, often for banal reasons such as power failures or burned out bulbs. D-Rev’s design solution was simple: a lamp with LEDs instead of fluorescents, eliminating the broken bulb problem and lasting sixty times longer for half the power of compact fluorescent bulbs. Given that power is often inconsistent in developing and rural environments, D-Rev designed Brilliance to be run off of a car battery for up to eight hours in the event of outages. The solution was not necessarily just a new lamp, but a new thinking of the ecosystem around the lamp. The approach has proven so successful, the Brilliance lamp has now treated over 500,000 babies in 53 countries.
The $80 US ReMotion Knee was created to address the high cost of fitting and maintaining prosthetic limbs. Not only are prosthetics themselves expensive, they need frequent adjustment and can rust and swell, exacerbating the need for ongoing maintenance. The ReMotion Knee was conceived to be as simple and flexible as a natural knee, with a minimum of parts and using a single hinge so that it swings naturally.
Of course, affordability is more than design. Products also need to be distributed efficiently to keep markups and other incremental costs to a minimum. D-Rev addresses this via innovative partnerships with distributors to ensure its products are broadly available at sustainable market terms. For example, D-Rev’s distribution agreements are structured so that that for-profit distributors receive higher margins when they sell devices to hospitals with the greatest social need. The distributors are free to sell to high-end hospitals too, in which case D-Rev receives a larger percentage.
More recently, D-Rev has embarked on a strategic redesign they’re calling D-Rev 2.0. After ten years, they’re opening channels of partnership so that other organizations can leverage D-Rev’s expertise in strategy, marketing and ecosystem building.
They’ve also turned their expertise to additional public health questions, including respiratory distress in infants and newborn nutrition. Future endeavors look to produce both strategies and devices that engage these critical issues.
We had a chance to catch up with D-Rev CEO Krista Donaldson about all the new directions at D-Rev, as well as the future of technology in the social design movement. Have a listen.